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Chipflation

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GPU and memory prices keep climbing as AI demand squeezes supply

GPU makers are redirecting manufacturing capacity toward AI chips, triggering a memory shortage that has driven up prices for graphics cards and related components. JP Morgan projects DRAM prices will rise 400 percent between 2024 and the end of 2026, while Tom's Hardware reports Nvidia's RTX 5090 now sells for nearly $5,000 above its original $1,999 price. The price surge has also hit consoles, laptops and resale markets, with PC shipments falling as a result.