GoKawiilMarkiplier acquires 8.5% stake, becomes GoPro's largest shareholder
YouTuber Mark 'Markiplier' Fischbach has purchased an 8.5 percent stake in GoPro, making him the camera maker's biggest shareholder, according to Bloomberg. He told the outlet he views GoPro as undervalued and frames the investment as supporting his broader goal of making filmmaking more accessible, following his debut feature film Iron Lung.
GoKawiil's interpretation of the reporting above, not reported fact.
The move blurs the line between content creator and corporate stakeholder, raising questions about disclosure when Fischbach promotes GoPro products, such as his recent video praising the Mission 1 ILS camera without mentioning his ownership stake. Fellow creator Marques Brownlee's public reaction highlights industry unease about influencers holding undisclosed financial ties to brands they review.
- Fischbach now holds the largest single stake in GoPro at 8.5 percent.
- He recently promoted GoPro's Mission 1 ILS camera without disclosing his investment.
- The investment ties into his stated goal of expanding access to filmmaking tools.
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See GoPro HERO13 Black Action Camera on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Stevie Bonifield, 2026-08-31
Published there as: “Markiplier is now GoPro’s biggest shareholder”
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