GoKawiilB:Side Capital Ties AI Rollout to Written Limits on What It Can't Do
Ross Cohen, who runs SBA lender B:Side Capital and AI firm Main & Machine, describes how his staff's first reaction to an AI adoption announcement was fear of layoffs. His fix was to define upfront which tasks—like credit decisions, hardship conversations, and commitments to borrowers—AI would never handle, before choosing any software.
GoKawiil's interpretation of the reporting above, not reported fact.
With 52% of U.S. workers worried about AI in the workplace per Pew Research, this approach addresses a trust problem that outpaces the technical rollout itself. It suggests companies that publicly draw boundaries around human judgment before deploying AI may face less internal resistance than those leading with efficiency pitches.
- Employee trust, not software choice, determines whether AI adoption succeeds.
- B:Side Capital never lets AI make final credit decisions or talk to borrowers about hardship.
- 52% of U.S. workers worry about AI's workplace impact, per Pew Research Center.
Co-Intelligence: Living and Working with AI by Ethan Mollick — If you're the leader fielding the "is this how layoffs start?" question, Mollick's book gives you a practical vocabulary for framing AI as a coworker that absorbs tedium rather than a replacement for judgment. It's full of grounded examples of how teams actually integrate AI day to day, which makes it a great read before your own all-staff announcement.
See Co-Intelligence: Living and Working with AI by Ethan Mollick on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Christopher Myers, 2026-08-31
Published there as: “‘Is This How Layoffs Start?’ — How to Ease Your Employees’ Fears About AI”
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