GoKawiilJohn Ternus succeeds Tim Cook as Apple CEO
John Ternus has officially become Apple's CEO, marking the company's first leadership change since 2011. Tim Cook shifts to executive chairman on Apple's board, while longtime marketing chief Phil Schiller steps back from running the App Store and events to become an Apple Fellow. Several other leadership roles have also shifted, including government affairs duties moving to Jennifer Newstead and Cook himself.
GoKawiil's interpretation of the reporting above, not reported fact.
This transition puts a new leader in charge just as Apple faces mounting AI competition, component shortages tied to AI demand, and a volatile political and trade environment. Ternus inherits the role without many of the veteran executives who shaped Apple under Cook and Jobs, meaning the company's strategic direction and public image could shift meaningfully in the coming years.
- John Ternus is Apple's first new CEO since 2011, replacing Tim Cook.
- Cook remains involved as executive chairman; Phil Schiller steps back from App Store leadership.
- Apple's leadership overhaul comes amid AI-driven supply constraints and geopolitical uncertainty, ahead of a September 9th hardware event.
Apple iPhone 17 Pro — If you're curious what the hardware engineering side of Apple has been cooking — the very group John Ternus led before taking the CEO job — the iPhone 17 Pro is the flagship expression of it. It's the product line that will set the tone for Ternus's first years running the company.
See Apple iPhone 17 Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Richard Lawler, 2026-09-01
Published there as: “John Ternus is now the CEO of Apple”
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