GoKawiilSonos unveils Beam Ultra soundbar, Ace Ultra headphones, and Sonos 27 software with AI voice control
Sonos held an event in New York to launch the Beam Ultra soundbar and Ace Ultra headphones alongside a major software update called Sonos 27, marking its largest product reveal since the troubled 2024 app relaunch. The update introduces an in-house voice assistant, Sonos 27voice, plus Sonos 27mcp, which lets users link outside AI models like ChatGPT or Gemini to control their systems, though Google Assistant remains unsupported. A future feature will let users build up to 10 custom AI agents with distinct voices and personalities to handle tasks like news updates or motivational prompts.
GoKawiil's interpretation of the reporting above, not reported fact.
The launch signals Sonos is trying to rebuild trust and momentum after last year's rocky app overhaul by tying new hardware to deeper AI integration rather than just speaker upgrades. Opening the platform to third-party AI models rather than building a closed ecosystem could make Sonos more flexible for users already invested in tools like ChatGPT, but the delayed rollout of custom agents until 2027 shows how far off full execution still is.
- Sonos announced the Beam Ultra soundbar, Ace Ultra headphones, and Sonos 27 software in its biggest update since 2024.
- Sonos 27 adds an in-house voice assistant and Sonos 27mcp, which connects third-party AI models like ChatGPT and Gemini.
- Custom AI agents with unique voices and roles are planned but won't launch until 2027.
Sonos Ace Wireless Headphones — With Sonos teasing the Ace Ultra, the current Sonos Ace remains the easiest way into the ecosystem's headphone experience, with active noise cancellation and TV Audio Swap that hands off soundbar audio straight to your ears. If you already run a Sonos setup, they slot right in alongside the Beam and the new Sonos 27 software features.
See Sonos Ace Wireless Headphones on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — John Higgins, 2026-09-01
Published there as: “Sonos introduces new headphones, soundbar, and software in its biggest announcement in years”
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