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Dyson Launches Toothbrush

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Why This Matters

Dyson's new electric toothbrush introduces advanced cleaning modes and app connectivity, representing a significant innovation in oral care technology. Its scientifically tested features aim to improve dental hygiene outcomes, offering consumers a high-tech alternative to manual brushing. This development highlights the ongoing integration of smart technology into everyday health and personal care products, driving industry innovation and consumer engagement.

Key Takeaways

¹ From assessment of publicly available market data conducted up to June 2026. Toothbrush in Brush and Auto-jet mode.

² In a clinical study of 204 participants, conducted over six weeks, brushing 2x per day in Brush and Auto-jet mode vs. a manual toothbrush.

³ In Deep clean mode vs. using a manual toothbrush, in lab-based tests.

⁴ vs. market leading premium electric toothbrushes in a laboratory test in brush-only variable mode in the hard to reach areas.

⁵ App functionality may vary per market. Requires internet connection/Wi-Fi and MyDyson™ app. Operating system and mobile device requirements for the MyDyson™ app can be found on the App Store or Google Play.

⁶ In Brush and Auto-jet, Deep clean mode vs. a manual toothbrush, in lab-based tests.

⁷ In Variable mode vs. manual toothbrush in lab-based tests.

⁸ https://pmc.ncbi.nlm.nih.gov/articles/PMC10906797/

⁹ https://jada.ada.org/article/S0002-8177(24)00188-0/abstract

¹⁰ https://www.nidcr.nih.gov/research/data-statistics/periodontal-disease/adults

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