Dyson Enters Oral Care Market With New Electric Toothbrush
Dyson has launched an electric toothbrush combining brushing with an integrated water-jet cleaning system, marketed under Brush, Auto-jet, Deep clean, and Variable modes. The company cites clinical and lab-based testing, including a six-week 204-participant study, to support claims of improved plaque removal and cleaning in hard-to-reach areas compared with manual toothbrushes. The device connects to the MyDyson app for tracking and settings, expanding Dyson's product lineup beyond appliances into personal care.