GoKawiilCouple's Sfizi taralli brand hits $8K–$10K monthly sales targeting Italian aperitivo trend
Joe Fiorenzo and Sheela Prakash launched Sfizi in December 2025, a self-funded food company selling Italian taralli crackers to bring aperitivo culture to American consumers. The business is now generating $8,000 to $10,000 in monthly revenue, putting it on pace for roughly $100,000 in sales during its first year. Neither founder came from a CPG background, so they started with a single product before planning to expand their lineup.
GoKawiil's interpretation of the reporting above, not reported fact.
The story illustrates how niche, culturally-inspired food brands can gain traction by tapping into growing American interest in aperitivo-style social drinking and snacking. It also shows a viable bootstrapped path for founders without industry experience to enter the crowded specialty food market by starting narrow before scaling.
- Sfizi launched in December 2025 with Italian taralli crackers as its debut product.
- The self-funded business now averages $8,000–$10,000 in monthly sales.
- Founders plan to expand their product line while targeting $100,000 in first-year revenue.
Terre di Puglia Taralli — Taralli are the crunchy, ring-shaped Italian snack crackers at the heart of the aperitivo hour trend this couple built a business around. Terre di Puglia makes classic Pugliese-style taralli that pair perfectly with a spritz, olives, and cheese for your own at-home aperitivo spread.
See Terre di Puglia Taralli on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Amanda Breen, 2026-09-02
Published there as: “My Wife and I Started a Business to Elevate Aperitivo Hour in the U.S. It’s Averaging $8,000 to $10,000 a Month.”
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