GoKawiilCouple's Sfizi taralli brand hits $8K–$10K monthly sales targeting Italian aperitivo trend
Joe Fiorenzo and Sheela Prakash launched Sfizi in December 2025, a self-funded food company selling Italian taralli crackers to bring aperitivo culture to American consumers. The business is now generating $8,000 to $10,000 in monthly revenue, putting it on pace for roughly $100,000 in sales during its first year. Neither founder came from a CPG background, so they started with a single product before planning to expand their lineup.