GoKawiilEntrepreneur Alvaro Gellings details how creator partnerships fueled Ama Studios' $1.4M launch hour
Spanish entrepreneur Alvaro Gellings shared at the OOAK Mastermind conference in Italy how he built rapid-growth companies by partnering with online creators instead of relying solely on paid advertising. After selling a gaming company built on ad spend, a chance conversation with a Twitch streamer convinced him that audience reach itself had commercial value, leading him to co-found fashion label Ama Studios with German influencers Trymacs and Amar, which generated about $1.4 million in sales within its first launch hour in 2021. He later applied the same model to a 2024 sportswear venture, Day One, with athlete Arda Saatçi.
GoKawiil's interpretation of the reporting above, not reported fact.
Gellings' story reflects a broader shift in e-commerce marketing where creator equity and built-in audiences are replacing traditional paid acquisition as the primary growth engine. It shows how founders are increasingly treating influencer reach as a strategic asset to be co-owned rather than simply rented through sponsorships.
- Ama Studios made $1.4 million in its first launch hour by partnering with creators.
- Gellings shifted from paid-ad-driven growth to creator-led brand launches.
- He replicated the model in 2024 with sportswear brand Day One.
$100M Offers by Alex Hormozi — If Gellings' story of selling $1.4 million in an hour has you thinking about launch strategy, this book is a practical playbook on building offers people feel silly saying no to. It's a favorite among founders in the creator-economy and DTC world who scale through demand rather than ad spend alone. A quick, tactical read you can act on before your next drop.
See $100M Offers by Alex Hormozi on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Sherin Shibu, 2026-09-02
Published there as: “This Serial Entrepreneur Sold $1.4 Million in Products in One Hour. This Is the Secret Weapon Behind His ‘Super, Super Fast’ Growth.”
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