GoKawiilEntrepreneur Alvaro Gellings details how creator partnerships fueled Ama Studios' $1.4M launch hour
Spanish entrepreneur Alvaro Gellings shared at the OOAK Mastermind conference in Italy how he built rapid-growth companies by partnering with online creators instead of relying solely on paid advertising. After selling a gaming company built on ad spend, a chance conversation with a Twitch streamer convinced him that audience reach itself had commercial value, leading him to co-found fashion label Ama Studios with German influencers Trymacs and Amar, which generated about $1.4 million in sales within its first launch hour in 2021. He later applied the same model to a 2024 sportswear venture, Day One, with athlete Arda Saatçi.