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Belkin’s first trackers come ready to attach to your gear.

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Why This Matters

Belkin's new trackers offer a convenient, integrated solution for attaching tracking devices to everyday items, enhancing security and ease of use for consumers. Their compatibility with both Apple and Google tracking networks, along with built-in attachment features, positions them as versatile alternatives to existing trackers like AirTags and Pixel Tags, potentially broadening market options and user convenience.

Key Takeaways

is a senior reporter who’s been covering and reviewing the latest gadgets and tech since 2006, but has loved all things electronic since he was a kid.

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After selling accessories for attaching Apple’s AirTags to everything from keys to backpacks, Belkin is introducing its own trackers that work with either Apple’s Find My or Google’s Find Hub tracking networks. In addition to compatibility with Android and iOS, what differentiates these trackers from AirTags and Google’s recently announced Pixel Tag is that you don’t need to buy any additional accessories, cases, or hardware to attach them to items. They come with lanyards or key rings already integrated into their designs.

The $15 Belkin SureFind Spot (left) and $25 SureFind Loop Cable Tag (right). Image: Belkin

The cheapest and simplest option is the $14.99 Belkin SureFind Spot that comes tethered to a metal key ring, but for $24.99 the SureFind Loop Cable Tag comes with extra functionality in the form of a secure carry loop that doubles as a short USB-C to USB-C charging cable. Both are expected to be available sometime this month.

The $27 Belkin SureFind Card (left) and $40 SureFind Wallet Stand (right). Image: Belkin

To keep tabs on your wallet without adding a lot of extra bulk the $26.99 SureFind Card is a credit card–sized alternative that comes with an IP68 rating. It can survive a “prolonged submersion in water” according to Belkin, but since Bluetooth doesn’t work under water you’ll have to rely on the tracker’s last known location to find it.

Belkin’s most expensive tracker is its $39.99 SureFind Wallet Stand that attaches to mobile devices with magnets, functions as a fold-out stand, and protects your payment cards from wireless snooping by blocking RFID signals. While the SureFind Card is launching this month, you’ll have to wait until October for the Wallet Stand to become available.