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What to expect at Apple’s iPhone 18 launch event on Wednesday

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Why This Matters

The upcoming iPhone 18 launch marks a significant milestone with its potential radical design overhaul, signaling Apple's push into innovative form factors and expanded product ecosystem. This event could reshape consumer expectations and influence industry trends for years to come.

Key Takeaways

The iPhone has undergone only two major design changes in its nearly 20-year history. We could be about to witness the third—and most radical. Get ready for the passport-style fold, plus new home products, wearables, and more. Apple’s annual iPhone launch event will take place on Wednesday, September 9. It is a staple of the tech scene every year, but this year’s iPhone event is arguably one of the most consequential for Apple in well over a decade.