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Apple set to unveil first foldable iPhone at September 9 event

Apple will hold its annual iPhone launch event on Wednesday, September 9, where the company is expected to introduce a foldable iPhone with a passport-style fold—only the third major design overhaul in the device's nearly two-decade history. Alongside the new phone, Apple is also expected to reveal updated wearables and home products.

fastcompany.com · 2026-09-05

Apple reportedly redesigning in-store 'Avenues' displays ahead of new home device launch

Apple is said to be overhauling the lesser-known display areas inside its retail stores, internally called 'Avenues,' to prepare shoppers for an upcoming home product. The change reportedly signals that Apple wants dedicated in-store space to educate customers on a new category of device before it launches.

gizmodo.com · 2026-08-23