Apple sets October 13 event themed 'Welcome home' for new Home products
Apple confirmed a special event for Tuesday, October 13, under the tagline 'Welcome home,' following a teaser video from SVP Greg Joswiak. Press invitations went out for an in-person 'Apple Experience' in Tribeca, New York at 9:00 a.m. ET, and the event is expected to focus on new smart home products, possibly including accessories co-developed with LG.
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The home-focused branding and co-developed hardware suggest Apple may be expanding beyond personal devices into a broader smart home ecosystem, an area where it has lagged competitors like Amazon and Google. Hosting an in-person press event, rather than a pre-recorded video, could signal Apple wants more direct media engagement for this product category, though the company has not confirmed a livestream format yet.
- Apple's event is set for October 13 with the tagline 'Welcome home'
- Press invites point to new Home products, possibly including LG-co-developed accessories
- Format remains unclear: an in-person Tribeca event is confirmed, but an online video debut is unconfirmed
Apple HomePod mini — With Apple's big Home-focused event approaching, it's a great time to get acquainted with the current HomePod mini, Apple's compact smart speaker for Siri, music, and smart home control. It pairs seamlessly with existing HomeKit accessories, making it a perfect starter piece before Apple's next wave of Home products arrives.
See Apple HomePod mini on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Ryan Christoffel, 2026-10-08
Published there as: “Apple announces special event for October 13: ‘Welcome home’”
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