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Apple released a redesigned iPad mini on Monday featuring an A20 Pro chip, OLED display, thinner build and water/dust resistance. SVP of Worldwide Marketing Greg Joswiak posted on X calling it the start of 'an exciting week,' hinting at further announcements ahead of Apple's scheduled October 28 event themed 'Pro and tell.'
Apple's iPhone Duo, its first foldable iPhone, went on sale Friday October 23 at Apple Stores globally, drawing overnight lines of customers hoping for walk-in purchases. Apple had warned walk-in inventory would be limited, and many shoppers were turned away, with staff directing them to check the Apple Store app the next day at 10 a.m. ET for updated stock. Executives including Greg Joswiak and John Ternus appeared at flagship stores in New York and Austin to mark the launch.
Apple marketing chief Greg Joswiak told TechRadar that not all iPhone Duo units were allocated to pre-orders, leaving some stock for in-store customers at launch. He described pre-order demand for Apple's first foldable iPhone as extraordinary, while Apple has confirmed only limited walk-in availability across a set list of countries including the US, UK, Canada and Germany.
Apple marketing chief Greg Joswiak criticized the most ambitious players in the AI race, labeling them the 'lunatic fringe' of Silicon Valley. He argued Apple's slower, privacy-focused approach to AI features is deliberate, prioritizing useful tasks for everyday users over rapid, unconstrained advancement.
In a TIME interview alongside CEO John Ternus, Apple SVP of Worldwide Marketing Greg Joswiak said the company does not feel threatened by OpenAI's hardware ambitions, citing Apple's integration of hardware, software and services as a key advantage. He also said Apple's AI products are aimed at everyday users rather than AI enthusiasts chasing superintelligence.
Apple unveiled a new lineup of home-focused products Tuesday, headlined by the Apple HomeView smart display, which can sit on a tabletop or mount on a wall. The device has a 7-inch Liquid Retina screen, Apple's A18 chip, Siri AI integration, and can recognize up to six different users for personalized profiles. The event came about a month after Apple introduced the iPhone 18 Pro, Pro Max and folding iPhone Duo.
Apple confirmed a media event for Oct. 13 at 9 a.m. ET in New York, themed 'Welcome Home.' Marketing executive Greg Joswiak teased the date via a video posted on X showing a needlepoint of Apple's logo.
Apple confirmed a special event for Tuesday, October 13, under the tagline 'Welcome home,' following a teaser video from SVP Greg Joswiak. Press invitations went out for an in-person 'Apple Experience' in Tribeca, New York at 9:00 a.m. ET, and the event is expected to focus on new smart home products, possibly including accessories co-developed with LG.
In a joint interview, new Apple CEO John Ternus and marketing chief Greg Joswiak explained why Apple chose now to launch its first foldable, the iPhone Duo, alongside the iPhone 18 Pro. Ternus said the device only moved forward once hardware, software and design met Apple's quality bar, while Joswiak criticized rival foldables as feeling cheap and flimsy.
Apple's new CEO John Ternus and marketing chief Greg Joswiak told TechRadar and Tom's Guide that competitors like Samsung, Huawei and Xiaomi announced similarly proportioned foldable phones before Apple's iPhone Duo, due to shared suppliers leaking design details. Joswiak said Apple did manage to keep the phone's unique folding nano-texture display a secret through extra security measures.