GoKawiilApple execs Ternus and Joswiak explain timing behind iPhone Duo foldable
In a joint interview, new Apple CEO John Ternus and marketing chief Greg Joswiak explained why Apple chose now to launch its first foldable, the iPhone Duo, alongside the iPhone 18 Pro. Ternus said the device only moved forward once hardware, software and design met Apple's quality bar, while Joswiak criticized rival foldables as feeling cheap and flimsy.
GoKawiil's interpretation of the reporting above, not reported fact.
Apple has long resisted entering the foldable category, and this explanation signals the company believes it can differentiate through build quality and integrated software rather than being first to market. It also marks one of Ternus's first major public appearances since becoming CEO, offering insight into how he'll frame Apple's product strategy going forward.
- Apple delayed its foldable until hardware, software and design all met its standards
- Joswiak criticized competing foldables for feeling cheap and using wrinkly plastic displays
- Ternus expressed excitement about his new role as Apple CEO
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Published there as: “John Ternus and Greg Joswiak reveal why now is the time for iPhone Duo”
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