To Promote Grand Theft Auto 6, Mayor Might Transform Miami into 'Vice City'

Rockstar Games and the mayor of Miami-Dade county are discussing a joint marketing campaign transforming parts of the county to look like areas from Grand Theft Auto 6, reports the blog Rock Paper Shotgun:

The proposed publicity event would include "an immersive arrival experience" at Miami International Airport. with signs for Vice City and planes coated in GTA 6 livery, together with branded Metromover skytrains and specially designed manhole covers... [I]t proposes a dockyard visual installation inspired by GTA 6's Port Gellhorn, incorporating cargo containers, cranes, and cruise ships. There's also talk of a "Vice City Motor Fest", which might feature "classic cars, customized vehicles, lowriders, motorcycles, tropical graphics, and local entertainment within a controlled, family-appropriate setting." Attendees would presumably be discouraged from nicking the cars...

As it happens, Rockstar have embedded a team in Miami to sponge up the ambience, research Miami culture, and study the habits of residents — including "ex-criminals", in the careful phrasing of senior vice president of narrative Rupert Humphries.

The pitch suggested murals, "wrapping" buses (with special signs at transit stops), and even a Vice City-inspired baggage-claim installation at the airport. The pitch also suggested the library offer recording equipment for "Vice City Radio" to capture music (as well as podcasting, oral histories, neighborhood storytelling) — along with " limited-edition GTA VI-inspired library cards, collectible bookmarks, Miami-themed reading and music lists, and demonstrations of the new recording and production equipment."

Though nothing has been formally agreed to or approved, the mayor's office confirmed the discussions, reports Axios.

The sheriff of Miami-Dade county "has publicly opposed plans to transform the city into a real version of Grand Theft Auto 6's "Vice City", reports Kotaku. The sheriff's reason? The videogame city "includes murder, robbery, drug trafficking, carjacking, violence against law enforcement," as well as "other conduct" that the police department works "every single day to prevent."