Miami Dade - GoKawiil

Miami-Dade Mayor Pitches GTA VI Vice City Branding Deal, Sheriff Objects

A public records request revealed that Miami-Dade Mayor Daniella Levine Cava proposed a marketing partnership with Rockstar Games in June to brand parts of the county—including the airport, PortMiami, Metrorail stations, and Tropical Park—with Grand Theft Auto VI's Vice City imagery. Proposed features include a Vice City Motor Fest car show, a themed airport terminal and baggage claim, a dockyard installation modeled on the game's Port Gellhorn, and a community media space called Vice City Radio Lab. The county's sheriff has pushed back against the plan, given the game's violent, law-breaking gameplay.

techspot.com · 2026-09-06

Miami-Dade officials weigh Rockstar-branded 'Vice City' promo for GTA 6

Rockstar Games and Miami-Dade county's mayor's office are reportedly discussing a marketing tie-in that would rebrand parts of the county to resemble Grand Theft Auto 6's fictional Vice City, according to Rock Paper Shotgun and Axios. Proposed elements include airport signage and baggage displays, branded transit skytrains, a dockyard installation modeled on the game's Port Gellhorn, a classic-car 'Vice City Motor Fest,' murals, wrapped buses, and library programs with GTA-themed cards and recording gear. Nothing has been formally approved, and the county sheriff has publicly opposed the plan, citing the game's depiction of crime.

games.slashdot.org · 2026-09-06