GoKawiilApple set to launch iPhone 18 Pro, Pro Max and foldable iPhone Ultra this week
Apple's September event this Wednesday is expected to introduce three new high-end iPhones: the iPhone 18 Pro, iPhone 18 Pro Max, and a first-ever foldable model dubbed iPhone Ultra priced above $2,000. The base iPhone 18 and an Air successor are reportedly being delayed until early 2027, leaving this year's lineup focused entirely on premium devices.
GoKawiil's interpretation of the reporting above, not reported fact.
Skipping affordable new models this cycle suggests Apple is either rethinking its release strategy or reacting to supply constraints like the ongoing memory chip shortage. Either way, it signals a shift toward prioritizing high-margin, high-end devices, with the foldable Ultra representing Apple's biggest design departure in years and a direct challenge to Samsung's foldable lineup.
- Three new iPhones—18 Pro, 18 Pro Max, and foldable Ultra—are expected at Wednesday's event.
- iPhone Ultra features dual displays, Touch ID, and iOS 27 multitasking tailored for its foldable design.
- Budget iPhone 18 and Air 2 models are reportedly delayed to 2027, leaving no low-cost option this fall.
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Published there as: “Three new iPhones launch this week, here’s what’s coming”
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