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Three new iPhones launch this week, here’s what’s coming

2026-09-07 | original

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Why This Matters

Apple is reportedly restructuring its iPhone release cadence, launching only premium models this fall — iPhone 18 Pro, Pro Max, and its first foldable, the iPhone Ultra — while pushing the mainstream iPhone 18 and Air 2 to early 2027. That means the September lineup starts at a higher price point than usual, and the rumored $2,000+ foldable would create a new top tier above the Pro line. For consumers, it signals fewer affordable new options this year; for the industry, it marks Apple's long-awaited entry into book-style foldables.

Key Takeaways

Apple is expected to launch iPhone 18 Pro, Pro Max, and its first foldable 'iPhone Ultra' at Wednesday's event.
The iPhone Ultra is rumored at $2,000+ with a 5.4-inch outer and 7.8-inch inner display, Touch ID instead of Face ID, and iOS 27 multitasking features.
Base iPhone 18 and iPhone Air 2 are reportedly delayed to early 2027 — possibly tied to the memory shortage — leaving only high-end models this fall.

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Apple’s big September event is this Wednesday, and the company has three new iPhone models set to launch: iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra. Here’s what to expect.

iPhone 18 Pro and Pro Max

iPhone 18 Pro and iPhone 18 Pro Max are coming as successors to Apple’s popular 17 Pro line.

New features that are rumored include:

iPhone 18 Pro is also expected to have a higher starting price. Estimates suggest it could start at $1,399, but I suspect it could be closer to $1,199 or $1,249.

iPhone Ultra

iPhone Ultra is the rumored name for Apple’s first foldable, with its expected $2,000+ price creating a new high-end tier.

The foldable form factor should make iPhone Ultra the most radically unique model Apple has yet introduced. It will have a wide book-style fold, with a roughly 5.4-inch outer display and 7.8-inch inner display that resembles an iPad mini.

Design materials are expected to mimic the iPhone Air, with a titanium border and sleek look.

iPhone Ultra will have two rear cameras (Main and Ultra Wide) plus two front-facing cameras, one for each display. It will use Touch ID for authentication rather than Face ID.

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