GoKawiilApple set to unveil first foldable iPhone at September 9 event
Apple is expected to debut its long-awaited foldable iPhone, reportedly dubbed the 'iPhone Ultra,' at its September 9 launch event, more than five years after Samsung entered the foldable market. Early testers reportedly describe a premium-feeling device with a 5.5-inch cover screen that unfolds to a 7.8-inch iPad-like display, though it's said to skip a telephoto camera and could cost over $2,000. The event also marks a leadership shift, with John Ternus taking over as CEO from Tim Cook, alongside expected updates to AirPods, HomePods, and the standard iPhone 18 lineup.
GoKawiil's interpretation of the reporting above, not reported fact.
A foldable iPhone would signal Apple finally committing to a form factor rivals have refined for years, potentially reshaping consumer expectations for premium smartphones. The high price point and camera trade-offs suggest Apple is prioritizing design refinement over feature completeness for this first generation, a common strategy for new product categories. The simultaneous CEO transition adds extra scrutiny to how Apple's hardware direction evolves under new leadership.
- Apple's rumored foldable iPhone may cost over $2,000 and skip a telephoto lens.
- The device reportedly unfolds from a 5.5-inch to a 7.8-inch display.
- The event coincides with John Ternus succeeding Tim Cook as CEO.
Apple AirPods Pro (2nd generation) — With AirPods news expected alongside the new iPhones, the current AirPods Pro are still a stellar pick for active noise cancellation, Adaptive Audio and seamless pairing across Apple devices. They'll slot right into whatever iPhone you end up upgrading to, foldable or not.
See Apple AirPods Pro (2nd generation) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Amanda Silberling, 2026-09-07
Published there as: “What we expect from the upcoming Apple launch”
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