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Amazon is now selling Black and Natural Titanium Apple Watch Ultra 3 models with matching Milanese Loop bands at $699.97, down from the $899 list price. The retailer says this is the lowest price ever recorded for these configurations, which previously hadn't dropped below $749. The discount arrives alongside other Apple-related deals including AirPods Pro 3 at $50 off and new Beats 360 ANC headphones.
Amazon is discounting mid-range 13-inch M5 MacBook Air configurations by $150, bringing 16GB/1TB models down to $1,449 and 24GB/1TB models to $1,649. Separately, Apple's official refurbished store has 15-inch M5 MacBook Air units marked down by as much as $300. These sit alongside other current promotions including $50 off AirPods Pro 3, $240 off the entry Studio Display, and over $100 off various M4 iPad Air models.
Beats has introduced a new pair of over-ear active noise-cancelling wireless headphones called the Beats 360, built with a slimmer, lighter and more customizable design than typical over-ear models. The company positions them as a workout-friendly alternative to Apple's AirPods Max 2, emphasizing comfort and fit during exercise.
Apple has released the Beats 360, a new $349.99 over-ear headphone that sits between Beats Studio Pro and AirPods Max in price. The headphones use custom Beats silicon but now support automatic device switching tied to a user's Apple Account, Hey Siri, and Find My integration, alongside stronger noise cancellation, louder output, IPX4 water resistance, and longer battery life than Studio Pro. Apple simultaneously cut the price of Beats Studio Pro to $299.99, though the new 360 model drops wired connectivity entirely.
Beats' new 360 headphones adopt design elements from Apple's AirPods Max 2, including rotating ear cups, a stainless steel arch, and a more flexible headband, while still carrying the Beats logo. Unlike the aluminum AirPods Max 2, the Beats 360 uses mostly plastic construction, making them noticeably lighter at 294 grams versus 386 grams. The two also differ in accessories, with Beats offering a magnetic fabric case compared to Apple's minimal Smart Case.
Apple's official refurbished store is now selling the entry-level 2026 Studio Display with a Tilt-adjustable stand for $1,359, down $240 from its $1,599 list price, though supplies appear limited. The deal arrives alongside other launch-week discounts, including AirPods Pro 3 at $50 off timed to iPhone 18 Pro delivery day, early markdowns on the new Apple Watch Ultra 4 and M6 Mac mini, and a $50 discount on the upcoming 2026 Mac Studio ahead of its release.
A 9to5Mac roundup highlights the accessories staff members are personally buying alongside their new iPhone 18 Pro or Pro Max, ranging from Apple's own 40W-60W fast charger and TechWoven case to third-party options like Anker's foldable MagSafe charger. The post was updated on September 19 with additional picks and new product releases launching around the iPhone 18 Pro's delivery day.
A new round of weekend discounts on Apple products includes up to $100 off AirPods Max 2 and $50 off AirPods Pro 3, alongside price cuts on Apple Watch Series 12 and Ultra 4. Pre-order savings have also returned for the new M6 Mac mini and Mac Studio, plus $150 reductions on M5 MacBook Air models and other accessories like AirTag 2 and MagSafe battery packs.
With iPhone 18 Pro units now arriving to customers, retailers are running discounts across new cases, chargers, and cables alongside an existing $50 markdown on AirPods Pro 3. Amazon is also offering pre-order savings on the upcoming M6 and M5 Pro Mac mini lineup, plus a $320 cut on the entry 24GB M5 MacBook Pro.
Apple's newest lineup—iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and AirPods 5—hit store shelves and retailers worldwide today. CEO John Ternus marked the occasion by opening Apple's Fifth Avenue flagship in New York alongside retail chief Deirdre O'Brien and marketing head Greg Joswiak. Online orders for the new iPhones face multi-week delays, though in-store pickup is available in many locations.
Alongside launching the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, Apple has rolled out its complete range of first-party accessories. This includes multiple Silicone and TechWoven case options with MagSafe support in various colors for both new iPhone models, priced at $49 and $59 respectively.
Apple's new AirPods 5 bring a noticeable jump in sound quality, with improved bass and more detailed instrumentation compared to the AirPods 4, according to a hands-on review. The earbuds also gain active noise cancellation that handles steady background noise like HVAC hum well, though human voices remain harder to block out fully.