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How to watch Apple’s foldable iPhone announcement

2026-09-08 | original

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Why This Matters

Apple is expected to finally enter the foldable phone market roughly seven years after Samsung, a move that could legitimize foldables for mainstream buyers despite a rumored $2,000 price. It's also the first major product launch under new CEO John Ternus following Tim Cook's departure, making it a bellwether for Apple's next era.

Key Takeaways

Apple's September 9 event (10 AM PDT) streams on YouTube and Apple's events site; a foldable 'iPhone Ultra' is the headline expectation at a rumored $2,000.
Also expected: iPhone 18 Pro and Pro Max, with the standard iPhone 18 delayed to next year, plus a possible new HomePod, camera-equipped AirPods, and Apple Watches.
It's the first major launch under new CEO John Ternus, setting the tone for post-Tim Cook Apple.

Worth a Look

Apple AirPods Pro — With rumors of camera-enabled AirPods on the way, the current AirPods Pro are the ones to grab or gift right now for active noise cancellation and seamless pairing across your iPhone, iPad and Mac. They're also perfect for watching the September event livestream without disturbing your coworkers.

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Apple will host its annual iPhone event on Wednesday, September 9 at 10 AM PDT, and it’s expected to be a big one. All signs point to Apple’s long-awaited entrance into the foldable smartphone market, finally shipping this kind of hardware about seven years after Samsung did.

Apple has a YouTube stream prepared for the “Surprise and shine” event, and you can set reminder notifications within YouTube to make sure you don’t miss it (or you can bookmark this page). You can also watch the livestream on Apple’s own events site.

Aside from the foldable iPhone Ultra, Apple is also expected to announce the iPhone 18 Pro and iPhone 18 Pro Max models, for people who want an upgrade but don’t see the appeal of the foldable, or who don’t want to pay the rumored $2,000 price for the iPhone Ultra. The standard iPhone 18 model isn’t expected to launch until next year.

Apple may also release new hardware like an updated HomePod, camera-enabled AirPods, and new Apple Watches.

With new Apple CEO John Ternus at the helm, this will be Apple’s first major product announcement since longtime CEO Tim Cook stepped down.

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