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Meta AI launches Muse personal agent, including a new mobile app for iPhone

2026-09-08 | original
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Why This Matters

Meta is pushing into the personal AI agent race with Muse, a customizable, personified assistant available on iPhone and the web with a free tier and paid upgrades. The launch lands the same month as Apple's Siri AI, highlighting how far Apple's assistant still lags behind fully agentic systems from Meta, OpenAI, Anthropic and others. For consumers, it signals that task-completing AI agents are becoming a standard phone feature rather than a novelty.

Key Takeaways
Worth a Look

Apple iPhone 16 — Muse is iPhone-first, so the newest iPhone is the natural home for Meta's new AI agent app. The iPhone 16 gives you a fast, modern device for running chat-based AI assistants alongside everything else in your day.

See Apple iPhone 16 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Meta AI just launched a brand-new iPhone app called Muse from Meta. Similar to Grok Bot in presentation, Muse is a personal AI agent that handles tasks for you.

It follows the recent trend of AI companies creating personified characters to make AI agents more relatable and friendly, mimicking chat interfaces.

Muse is also available on the Mac through the web at muse.ai. The system lets you customize the agent name and avatar to personalize the experience.

Unlike other systems, Muse is free upfront with weekly limitations. Paying customers can unlock higher access.

Introducing Muse, your personal AI agent from Meta that gets things done across every part of life.

Download the Muse app and get started: https://t.co/KBjYWfshGo pic.twitter.com/1exp56xj93 — Muse (@Muse) September 8, 2026

You can learn more about the new Muse agent design here and security here. Muse is available for iPhone through the App Store.

The app is only available in the US for now, with more countries being added over time.

Last month, Meta AI also launched a more capable desktop app on the Mac.

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Explore topics: muse meta ai iphone app ai agent siri ai
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