GoKawiilMeta launches Muse, a personal AI agent app for iPhone and Mac
Meta AI has released Muse, a new personal AI agent available as an iPhone app and through the web at muse.ai for Mac users. The app lets users customize their agent's name and avatar, and offers free access with weekly usage limits, while paid subscribers get expanded access. Muse is currently limited to the US, with plans to expand to more countries over time.
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Muse reflects a broader industry push to make AI agents feel more personal and approachable through customizable characters, following similar moves by competitors like xAI's Grok. Its launch also coincides with Apple's own Siri AI upgrade, highlighting how major tech companies are racing to define what agentic AI assistants look like on everyday devices.
- Muse is Meta's new personal AI agent app, launched first on iPhone with a Mac web version at muse.ai.
- Users can customize the agent's name and avatar, with free access limited weekly and paid tiers offering more.
- The launch coincides with Apple's Siri AI upgrade, intensifying competition among agentic AI systems from Meta, OpenAI, Anthropic, and others.
Apple iPhone 16 — Muse is iPhone-first, so the newest iPhone is the natural home for Meta's new AI agent app. The iPhone 16 gives you a fast, modern device for running chat-based AI assistants alongside everything else in your day.
See Apple iPhone 16 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Zac Hall, 2026-09-08
Published there as: “Meta AI launches Muse personal agent, including a new mobile app for iPhone”
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