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Meta Debuts Muse, Its Long-Planned Personal AI Agent

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Why This Matters

Meta is entering the paid AI assistant market with Muse, a proactive agent that runs on a cloud VM with its own visible browser, putting it in direct competition with OpenAI, Anthropic and Google's agentic offerings. Notably, Meta is charging subscriptions ($20 and $100/month) rather than relying on ads, a departure for an advertising-driven company, and it's pairing the launch with stronger privacy controls than its prior AI products.

Key Takeaways
Worth a Look

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Meta has launched Muse, a personal AI agent developed under chief AI officer Alexandr Wang. "The product, long in development, was touted as a key next step by CEO Mark Zuckerberg in his recent 6,500-word manifesto," reports Axios. From the report: Muse, as the agent is known, exists in a chat interface, similar to a text thread. It's designed to be more proactive and long-running than typical chatbots. Users can name their agent, create an avatar and customize how it communicates. The Muse agent runs on a dedicated virtual machine in Meta's cloud, using a built-in browser that's visible to the user. Meta is offering a free tier of Muse, as well as two subscription options, at $20 per month and $100 per month. "For the vast majority of users, they should be able to do what they need to within the free tier," Wang told Axios. "But for real power users, you know, those subscription tiers help us cover the computer costs." There is no advertising within Muse, but Wang said the company is exploring commerce opportunities that could generate additional revenue. Initially Muse will be available in the U.S. and works on iOS, Android and the web, with support coming soon for Meta's AI glasses. "The full vision in the future is we want to develop personal superintelligence that helps people accomplish their goals, pursue their passions, build things that they never would have built if they didn't have the technology," Wang told Axios. Meta offers users more privacy controls with Muse than in its previous AI products, including the option to prevent queries from being used by Meta and a planned confidential mode where the company cannot see activity inside a user's virtual workspace. There's also an entirely separate system called Sentinel that governs Muse's access to the internet and connected services.

Read more of this story at Slashdot.