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Apple reportedly offering trade-in incentive to encourage iPhone upgrades

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Why This Matters

Apple is reportedly loosening its trade-in rules to give full value for devices with minor cosmetic damage like small display cracks, a move that effectively offsets part of an expected $100 price increase on new iPhone Pro models. It's a subtle way to keep upgrade costs palatable as hardware prices creep up across Apple's lineup, and the policy is said to apply to the full product range, not just iPhones.

Key Takeaways
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We’re expecting today’s shiny new iPhones to be accompanied by price raises, even if they aren’t as painful as initially expected.

Apple is reportedly softening the blow a little for some upgraders by offering higher trade-in values for devices with minor cosmetic defects …

Apple increased the prices of most of its products back in June. iPhones escaped at the time, but we are expecting today’s iPhone 18 Pro models to be more expensive than their predecessors.

It had earlier been suggested that iPhone price rises could be as high as $200, but the latest reporting suggests that it will instead be $100. MacRumors is now expecting a little more relief for some upgraders.

Apple will today expand its trade-in program to offer better pricing for devices with minor cosmetic defects, MacRumors understands.

The report suggests that the company will be more forgiving of things like small cracks to the display glass, offering the same trade-in values as for cosmetically perfect devices. While the initiative clearly seems geared to maximizing upgrade potential for the latest iPhones, the policy is expected to apply across the complete product range.

The changes are said to take effect immediately when the Apple Store comes back online after the event.

Image: 9to5Mac/Apple