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How to watch Apple event today: iPhone 18 Pro, iPhone Duo, more

2026-09-09 | original

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Why This Matters

Apple's September event is the company's biggest annual moment, and this one reportedly marks the start of John Ternus's tenure as CEO. Beyond the expected iPhone 18 Pro and Pro Max updates, rumors point to Apple's first foldable, the 'iPhone Duo,' which would be its most significant hardware form-factor shift in years. New Apple Watch and AirPods models round out a slate that sets the tone for holiday buying.

Key Takeaways

The 'Surprise and shine' event streams live at 1:00 p.m. ET / 10:00 a.m. PT, likely as a pre-recorded video.
Rumored lineup: iPhone 18 Pro and Pro Max, a first foldable 'iPhone Duo,' Apple Watch Series 12 and Ultra 4, and AirPods 5.
Home products like a new Apple TV 4K, HomePad hub, and HomePod mini 2 are more likely to arrive in October.

Worth a Look

Apple TV 4K Streaming Device — Apple streams its September keynotes right to the Apple TV app, so watching on Apple TV 4K puts the whole 'Surprise and shine' event on your biggest screen. It's also the easiest way to catch the replay later, plus it doubles as your everyday streaming and AirPlay hub for the rest of the year.

See Apple TV 4K Streaming Device on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Today is Apple’s big September launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the Apple event live, and a roundup of new products rumored to debut.

iPhone 18 Pro ‘Surprise and shine’ event: How to watch today’s Apple event live

Today is arguably Apple’s biggest day of the year, with a major product launch that kicks off John Ternus’s CEO era.

The iPhone 18 Pro launch event will happen today at 1:00 p.m. ET / 10:00 a.m. PT.

The event is being streamed live for viewers around the globe. We’re expecting a pre-recorded video, as has become Apple’s norm.

You can watch the ‘Surprise and shine’ September event in several ways:

Any of these options is a great way to follow along with the announcements.

New products reportedly coming: iPhone 18 Pro, iPhone Duo, new Apple Watch models, more

We’re expecting a packed slate of new products at Apple’s September 9 event. Here’s everything rumored to be coming:

iPhone

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Explore topics: apple event iphone 18 pro iphone duo apple watch series 12 airpods 5