All the news from Apple’s ‘Surprise and shine’ event

2026-09-09 | original

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Why This Matters

Apple's September 9th "Surprise and shine" event is set to introduce the iPhone 18 lineup, reportedly including Apple's first foldable phone — a major hardware bet in a category Samsung and others have led for years. It's also John Ternus' debut as CEO after succeeding Tim Cook on September 1st, making this the first real test of Apple's new leadership era.

Key Takeaways

Apple is expected to unveil the iPhone 18 lineup, including a rumored foldable "iPhone Duo."
It's John Ternus' first event as CEO after taking over from Tim Cook on September 1st.
New Apple Watches and AirPods are also expected, with possible Apple TV or smart home surprises.

Worth a Look

Apple AirPods Pro — With new AirPods rumored alongside the iPhone news, AirPods Pro remain the go-to companion for any iPhone, pairing instantly and switching between your Apple devices. Active noise cancellation and Transparency mode make them just as good for flights as for catching the next keynote livestream.

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Apple’s hosting its “Surprise and shine” launch event on September 9th at 1PM ET / 10AM PT, where it’s expected to announce the first phones in its iPhone 18 lineup — including Apple’s first foldable, the rumored “iPhone Duo.”

This event will also be John Ternus’ first as Apple’s CEO after taking over for Tim Cook on September 1st. Ternus was previously Apple’s head of hardware engineering, and he spotlighted upcoming hardware launches in his first staff memo as CEO. All eyes will be on Ternus for a big first announcement to kick off the new leadership era at Apple.

Aside from new iPhones, the September 9th event could also include new Apple Watches and AirPods, and we’re keeping our eyes peeled for other possible surprises, like an updated Apple TV or new smart home hardware.

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