Apple revives ceramic Apple Watch option with Series 12, starting at $899
Apple's Series 12 smartwatch now offers a ceramic case, the first time the material has appeared since the Series 5 in 2019. Buyers can choose pearl white or night blue finishes, with prices starting at $899 and rising to $949 for the 46mm model, well above the $399 base price.
GoKawiil's interpretation of the reporting above, not reported fact.
Apple has cycled through several premium case materials over the years—gold, ceramic, stainless steel and titanium—signaling how it segments buyers willing to pay a premium for exclusivity and durability rather than added functionality. Bringing back ceramic suggests Apple sees continued demand for scratch-resistant, luxury-styled wearables even without reviving the old 'Edition' branding.
- Series 12 marks the return of ceramic Apple Watch cases after a six-year absence.
- Ceramic pricing starts at $899, more than double the standard aluminum model's cost.
- Apple has rotated premium materials—gold, ceramic, steel, titanium—across nearly every generation since the original Watch.
Apple Watch Series 11 — If the ceramic Series 12 has you eyeing a new wearable, Apple's latest Apple Watch lineup delivers the same core experience with fitness tracking, notifications, and deep iPhone integration on your wrist. Pick your case size and finish to match your style, and swap bands whenever the mood strikes.
See Apple Watch Series 11 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Cameron Faulkner, 2026-09-09
Published there as: “Apple brought ceramic back for the Series 12”
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