GoKawiilApple Raises iPhone 18 Pro and Pro Max Prices by $100
Apple announced at its Wednesday event that the iPhone 18 Pro will start at $1,199 and the iPhone 18 Pro Max at $1,299, both with 256GB storage, marking a $100 increase over last year's models. Preorders begin Saturday, Sept. 12, with the phones launching Sept. 18. The higher-priced models come with upgraded cameras, a new A20 Bionic chip, and new color options including a burgundy shade.
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The increase aligns Apple with recent price hikes from Samsung and Google, suggesting a broader industry shift toward pricier flagship smartphones amid rising component and manufacturing costs. Consumers who upgrade annually will feel the pinch, though the jump was smaller than some analysts had feared, indicating Apple may be trying to balance profitability with maintaining demand.
- iPhone 18 Pro starts at $1,199 and Pro Max at $1,299, both $100 more than prior models.
- Preorders start Sept. 12, with official launch on Sept. 18.
- Price hikes mirror similar increases from Samsung and Google, hinting at an industry-wide trend.
Apple MagSafe Charger — If you're dropping serious cash on an iPhone 18 Pro, the official MagSafe Charger is the easiest way to keep it topped up without fumbling for cables. It snaps magnetically to the back of the phone and works with MagSafe cases, so your shiny new burgundy Pro stays protected while charging.
See Apple MagSafe Charger on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Gael Cooper, 2026-09-09
Published there as: “iPhone 18 Pro and 18 Pro Max Prices Jump by $100”
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