iPhone 18 Pro and 18 Pro Max Prices Jump by $100

2026-09-09 | original

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Why This Matters

Apple is raising iPhone Pro prices by $100, pushing the iPhone 18 Pro to $1,199 and the Pro Max to $1,299 with 256GB base storage. The hike mirrors similar increases from Samsung and Google, signaling an industry-wide reset of flagship phone pricing that consumers will feel directly.

Key Takeaways

iPhone 18 Pro starts at $1,199 and Pro Max at $1,299, both with 256GB storage.
Preorders open Sept. 12 with launch on Sept. 18.
Samsung and Google made comparable $100 hikes, suggesting a broader flagship pricing trend.

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Planning to scoop up a new iPhone 18 Pro or iPhone 18 Pro Max? Hope you have an extra $100 in your pocket. Apple confirmed at Wednesday’s live Surprise and Shine event that the two phones will cost $100 more than the previous versions. The iPhone 18 Pro will start at $1,199 and the larger iPhone 18 Pro Max will begin at $1,299. Both of those prices include 256GB of storage.

Both phones will be available for preorder this Saturday, Sept. 12, and will launch on Sept. 18.

The price increase was expected, and was actually lower than some observers predicted. The $100 price hike matches Samsung’s cost hikes for the Galaxy Z Fold 8 and Galaxy Z Flip 8, and Google’s hikes with the Pixel 11 and Pixel 11 Pro.

Andrew Lanxon, CNET editor-at-large, notes that the new phones are packed with Apple’s latest tech, including upgraded cameras, new A20 Bionic processors, and fresh colors, including a much-buzzed-about dark cherry, labeled burgundy.

Explore topics: iphone 18 pro apple a20 bionic galaxy z fold 8 pixel 11