A20 Bionic - GoKawiil

Apple Raises iPhone 18 Pro and Pro Max Prices by $100

Apple announced at its Wednesday event that the iPhone 18 Pro will start at $1,199 and the iPhone 18 Pro Max at $1,299, both with 256GB storage, marking a $100 increase over last year's models. Preorders begin Saturday, Sept. 12, with the phones launching Sept. 18. The higher-priced models come with upgraded cameras, a new A20 Bionic chip, and new color options including a burgundy shade.

cnet.com · 2026-09-09

Apple prices iPhone 18 Pro at $1,199 with A20 Pro chip and variable-aperture camera

Apple unveiled the iPhone 18 Pro and Pro Max at its September event, starting at $1,199 and $1,299 respectively for 256GB models, with preorders opening Saturday and sales beginning September 18. The phones feature a new A20 Pro chip, a variable-aperture 48-megapixel main camera using six ultra-thin blades, updated Pro camera controls, and longer battery life with the Pro Max rated for 45 hours of video playback.

cnet.com · 2026-09-09