Why This Matters
Apple used its "Surprise and Shine" event to unveil the iPhone Duo, its first foldable phone, marking a major hardware shift for the company alongside the iPhone 18 Pro line, Apple Watch Series 12 and Ultra 4, and AirPods 5. It was also the first major public event led by new CEO John Ternus, making it a signal of both product and leadership direction. The full 1 hour, 21 minute replay is available on Apple's site and YouTube.
Key Takeaways
- Apple entered the foldable market with the iPhone Duo, its most notable new form factor in years.
- Other launches included iPhone 18 Pro/Pro Max in four colors, Apple Watch Series 12 and Ultra 4 with no price increase, and AirPods 5 with new noise canceling.
- The event was new CEO John Ternus' first major public showcase, and the replay can be streamed on Apple's website or YouTube.
Early September is when Apple likes to show off its biggest new products, and today’s “Surprise and Shine” event brought one of the company’s most revolutionary announcements — the unveiling of its first foldable phone, the iPhone Duo.
Along with the Duo, we also saw a new Apple Watch Series 12 and Apple Watch Ultra 4 (with no price bump), AirPods 5 with new noise-canceling features, and the iPhone 18 Pro and iPhone 18 Pro Max in black, silver, glacier and burgundy.
If you weren’t able to watch the live event earlier today, you can stream the whole show at your leisure on either the Apple website or on YouTube. The event runs 1 hour, 21 minutes and was Apple’s first major public event featuring new CEO John Ternus.
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