GoKawiilApple unveils foldable iPhone Duo and raises prices across iPhone 18 lineup
Apple's 'Surprise and Shine' event introduced the company's first foldable phone, the iPhone Duo, which automatically adjusts its display based on orientation and starts around $2,000. Alongside it, Apple raised prices on the iPhone 18 Pro and Pro Max, which run the previously announced iOS 27 software, while John Ternus made his debut as CEO leading a product-design-heavy presentation.
GoKawiil's interpretation of the reporting above, not reported fact.
A folding iPhone marks Apple's long-awaited entry into a device category rivals have sold for years, testing whether the company can justify a steep price alongside broader increases across its lineup. Ternus stepping into the CEO spotlight also signals a shift in Apple's leadership culture toward engineering-driven storytelling.
- Apple launched its first foldable iPhone, the Duo, priced near $2,000.
- Prices rose across much of the iPhone 18 line, including the Pro and Pro Max.
- John Ternus made his first product launch appearance as Apple's new CEO.
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See Apple MagSafe Charger on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Lori Grunin, 2026-09-09
Published there as: “My Favorite Things from Apple’s iPhone 18 Event”
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