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Apple unveils $1,999 foldable iPhone Duo as John Ternus debuts as CEO

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GoKawiil Brief

Apple's 'Surprise and Shine' event introduced the iPhone Duo, its first foldable phone priced at $1,999, alongside the iPhone 18 Pro and Pro Max, updated AirPods, and Apple Watches with improved heart rate sensors. The event marked the public debut of John Ternus, who became Apple's CEO on September 1 after leading hardware engineering, and who opened the show discussing AI's role in daily life.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The launch signals Apple's entry into the foldable market years after rivals like Samsung, betting on a design built around a single adjustable screen rather than a dual-display hinge. It also marks a leadership transition test, as Ternus's first major keynote sets the tone for Apple's product direction under new management.

Key Takeaways
Worth a Look

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Source: entrepreneur.com — Sherin Shibu, 2026-09-09

Published there as: “Apple Introduces Its Most Expensive and Innovative iPhone Yet, the $1,999 Foldable iPhone Duo”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.