GoKawiilMarketer proposes 'Tasteology' framework to counter AI-driven content sameness
An Entrepreneur contributor argues that as generative AI gives every company equal access to research, writing and design tools, marketing output is becoming indistinguishable across brands. To address this, they propose a discipline called 'Tasteology'—using accumulated human experience, cultural knowledge and critical judgment to decide what's actually worth publishing, framed through a model called HEJA (Human, Emotional Intelligence, Judgment, AI).
GoKawiil's interpretation of the reporting above, not reported fact.
Surveys cited show consumers are already fatigued by content volume and skeptical of AI-generated quality, meaning brands that can't differentiate through judgment risk being tuned out entirely. This reframes competitive advantage in marketing away from speed and execution—now commoditized by AI—toward human taste and discernment, a much harder skill to automate.
- AI has commoditized execution and speed, making brand messaging harder to distinguish.
- 70% of consumers tune out brands due to message overload; nearly half say AI worsened content quality.
- 'Tasteology' proposes judgment and cultural intelligence, not just AI output, as the new competitive edge.
Byron Sharp "How Brands Grow" book — If the article's push toward evidence-based judgment and marketing 'taste' resonates, Byron Sharp's How Brands Grow is the classic grounding text on what actually drives brand growth. It's exactly the kind of accumulated, evidence-backed knowledge AI can summarize but can't substitute for in your own decision-making.
See Byron Sharp "How Brands Grow" book on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Julia Kolodkina, 2026-09-09
Published there as: “‘Tasteology’ Could Be the Key to Better Marketing in the Age of AI. Here’s How It Works.”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.