GoKawiil
Tech News
Commentary on the AI industry notes that the widening gap between techno-optimists and doomsayers has left the public without a clear, trustworthy voice to follow. Both camps are accused of overstating their cases—one promising utopia, the other predicting catastrophe—while much of the underlying hype serves commercial interests rather than sober analysis.
An Entrepreneur contributor argues that as generative AI gives every company equal access to research, writing and design tools, marketing output is becoming indistinguishable across brands. To address this, they propose a discipline called 'Tasteology'—using accumulated human experience, cultural knowledge and critical judgment to decide what's actually worth publishing, framed through a model called HEJA (Human, Emotional Intelligence, Judgment, AI).
A business contributor argues that many companies are slapping 'AI' onto products and marketing without delivering meaningfully different customer experiences, citing examples from business software and home appliances. The piece compares this to past buzzword cycles like dot-com, Web 2.0, big data and blockchain, where messaging often outpaced actual value delivered to customers.