GoKawiil
Tech News
Salesforce announced plans to buy Braze, an AI-powered customer engagement and marketing software company, in a deal valued at $5.66 billion. News of the acquisition sent Braze's stock price up roughly 50% in early trading.
An Entrepreneur contributor argues that AI tools like ChatGPT and Claude produce polished, comprehensive marketing strategies that nonetheless fail when teams try to execute them, because the plans lack grounding in a company's real financial, operational and customer data. The piece references Clarity Digital's analysis on generic AI marketing strategies to support the claim that such documents are not true executable roadmaps.
An Entrepreneur contributor describes assembling a seven-person marketing operation run through AI agents built on ChatGPT Work and GPT-6 Astra, starting with an agent dedicated to editing Reels. The setup expands to separate agents handling research, writing, design, scheduling and analytics, each given a defined role, reusable skills and clear instructions rather than one-off prompts.
Commentary on the AI industry notes that the widening gap between techno-optimists and doomsayers has left the public without a clear, trustworthy voice to follow. Both camps are accused of overstating their cases—one promising utopia, the other predicting catastrophe—while much of the underlying hype serves commercial interests rather than sober analysis.
An Entrepreneur contributor argues that as generative AI gives every company equal access to research, writing and design tools, marketing output is becoming indistinguishable across brands. To address this, they propose a discipline called 'Tasteology'—using accumulated human experience, cultural knowledge and critical judgment to decide what's actually worth publishing, framed through a model called HEJA (Human, Emotional Intelligence, Judgment, AI).
A business contributor argues that many companies are slapping 'AI' onto products and marketing without delivering meaningfully different customer experiences, citing examples from business software and home appliances. The piece compares this to past buzzword cycles like dot-com, Web 2.0, big data and blockchain, where messaging often outpaced actual value delivered to customers.