GoKawiilAmazon partners with OpenAI to sell ads inside ChatGPT via its DSP
Amazon has struck a deal with OpenAI allowing advertisers to buy ChatGPT ad inventory through Amazon's demand-side platform, with Delta Vacations among the first U.S. brands testing the integration. Ads will appear as sponsored text and image units below ChatGPT's free and Go-tier responses, purchased on a cost-per-click or cost-per-thousand-impressions basis and managed by Amazon's team, though OpenAI retains control over ad delivery.
GoKawiil's interpretation of the reporting above, not reported fact.
The tie-up gives Amazon, which generates nearly $70 billion in annual ad revenue, a foothold in one of the most-used AI chat tools just as conversational interfaces start shaping shopping decisions. For OpenAI, partnering with a major ad seller could accelerate its nascent advertising business and attract more advertisers seeking access to ChatGPT's audience.
- Amazon advertisers can now target ChatGPT users through Amazon's DSP as a managed-service pilot.
- Delta Vacations is among the first brands testing conversational ads on ChatGPT.
- OpenAI controls ad delivery while Amazon supplies inventory access and campaign optimization, starting in the U.S. only.
Amazon Echo Dot Smart Speaker — As conversational AI becomes a real channel for shopping and discovery, the Echo Dot puts a voice assistant in any room of your house. It's a compact, affordable way to try hands-free questions, timers, music and smart home control — the same conversational interface advertisers are now racing to reach.
See Amazon Echo Dot Smart Speaker on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: marketingdive.com — Peter Adams, 2026-09-10
Published there as: “Amazon pilots ad services in ChatGPT”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.