GoKawiilAmazon partners with OpenAI to sell ads inside ChatGPT via its DSP
Amazon has struck a deal with OpenAI allowing advertisers to buy ChatGPT ad inventory through Amazon's demand-side platform, with Delta Vacations among the first U.S. brands testing the integration. Ads will appear as sponsored text and image units below ChatGPT's free and Go-tier responses, purchased on a cost-per-click or cost-per-thousand-impressions basis and managed by Amazon's team, though OpenAI retains control over ad delivery.