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iPhone Duo is no Apple Vision Pro

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Why This Matters

This opinion piece pushes back on comparisons between Apple's rumored foldable "iPhone Duo" and the Vision Pro, arguing the two face very different market odds. The core claim is that a folding iPhone replaces devices people already carry daily, while Vision Pro adds a costly, stationary extra — which matters for how the industry should forecast foldable demand.

Key Takeaways
Worth a Look

Apple Vision Pro — If the article has you curious about how Apple's spatial computer actually compares to a foldable iPhone, the Vision Pro is the one to try for yourself. It turns any room into a giant private screen for movies and immersive experiences, and it's the device the whole debate hinges on.

See Apple Vision Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Look, no offense to Apple Vision Pro. I’m sure Apple Vision Pro is a very nice person. But iPhone Duo and Apple Vision Pro are not the same.

There’s a take that the iPhone Duo may have the Apple Vision Pro problem. The idea is that due to its price and device-specific software, it may be a miss and not a hit. The two things are not the same.

iPhone Duo doesn’t suffer from Apple Vision Pro’s biggest challenges

The biggest problem with this view is that Apple Vision Pro doesn’t replace core devices. It can be a portable movie theater and a better viewport into gaming, and mixed reality experiences can be really moving.

Apple Vision Pro doesn’t replace your iPhone or your iPad. It’s an immersive world that can fit in a suitcase. Apple Vision Pro is mostly a stationary appliance. It’s not a small tablet that can fit in your pocket that you’ll use literally everywhere you go.

Then there’s price. iPhone Duo’s $1999 starting price is a lot, but it’s not as bad as we’d feared. People are willing to pay for premium smartphones. That’s just a result of how important phones are to modern life.

Apple Vision Pro’s original $3,499 starting price was never very palatable. Now it starts at $3,699. You can almost buy two iPhone Duos. That’s iPhone Quattro money.

Utility, portability, and affordability all feed into the biggest difference. Apple Vision Pro fails as a mainstream consumer product for all of these reasons. As a result, it struggles to fully realize its potential.

iPhone Duo is both an iPhone and a small iPad

iPhone Duo has the utility of an iPhone and a small iPad in a form factor that can fit in your pocket. It’s also the same price as say, buying an iPhone 16 Pro one year and upgrading to the iPhone 17 Pro the next year. That’s not unheard of.

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