GoKawiilInnovation Festival speakers distill 12 practical rules for real innovation
Speakers at the Innovation Festival offered a set of 12 guiding principles meant to clarify what genuine innovation looks like, distinguishing it from the overused corporate buzzword it has become. The rules draw on their firsthand experience building and scaling new ideas across industries.
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As companies chase growth amid economic uncertainty, distinguishing authentic innovation from marketing spin matters for where resources and talent get allocated. Practical frameworks like this can help leaders judge whether their own initiatives are substantive or superficial.
- Innovation has become a diluted buzzword in corporate messaging
- Industry speakers offer 12 concrete rules to define real innovation
- The guidance aims to help leaders separate genuine breakthroughs from rhetoric
Creative Confidence" by Tom Kelley and David Kelley — Written by the brothers behind IDEO, this book turns vague talk of "innovation" into practical habits anyone can build. It's a perfect companion to the Innovation Festival speakers' rules for telling real breakthroughs from buzzwords.
See Creative Confidence" by Tom Kelley and David Kelley on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-09-10
Published there as: “12 rules for innovation, according to Innovation Festival Speakers”
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