Apple Hikes iPhone 18 Pro and 18 Pro Max Prices by $100

2026-09-09 | original

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Why This Matters

Apple is raising iPhone Pro prices by $100, pushing its flagship line to $1,199 and $1,299 starting points — a signal that premium smartphone pricing continues to climb across the industry. Samsung and Google made similar $100 increases this cycle, suggesting shared cost pressures rather than a one-off Apple decision. For consumers, the higher entry price is partly offset by 256GB of base storage and upgraded hardware.

Key Takeaways

iPhone 18 Pro starts at $1,199 and 18 Pro Max at $1,299, each $100 above prior models, with 256GB base storage.
Preorders open Sept. 12 with a Sept. 18 launch; new features include upgraded cameras, A20 Bionic chips, and a burgundy color option.
The hike mirrors comparable $100 increases from Samsung's Galaxy Z Fold 8/Flip 8 and Google's Pixel 11 line, and came in below some predictions.

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Planning to scoop up a new iPhone 18 Pro or iPhone 18 Pro Max after watching the Apple event this week? Hope you have an extra $100 in your pocket. Apple confirmed at Wednesday’s live Surprise and Shine event that the two phones will cost $100 more than the previous versions. The iPhone 18 Pro will start at $1,199 and the larger iPhone 18 Pro Max will begin at $1,299. Both of those prices include 256GB of storage.

Both phones will be available for preorder this Saturday, Sept. 12, and will launch on Sept. 18.

The price increase was expected, and was actually lower than some observers predicted. The $100 price hike matches Samsung’s cost hikes for the Galaxy Z Fold 8 and Galaxy Z Flip 8, and Google’s hikes with the Pixel 11 and Pixel 11 Pro.

Andrew Lanxon, CNET editor-at-large, notes that the new phones are packed with Apple’s latest tech, including upgraded cameras, new A20 Bionic processors, and fresh colors, including a much-buzzed-about dark cherry, labeled burgundy.

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