GoKawiilBranch launches Sega-themed Ergonomic Chair Pro in three designs
Branch has released special-edition versions of its Ergonomic Chair Pro made in partnership with Sega, featuring Sonic, Genesis, and Dreamcast-inspired aesthetics. The Sonic model uses a mesh back while the Genesis and Dreamcast versions use vegan leather, with details like controller-inspired wheels and a logo-referencing armrest stripe. A WIRED reviewer tested the Dreamcast edition and found assembly straightforward despite the chair's roughly 50-pound weight.
GoKawiil's interpretation of the reporting above, not reported fact.
The collaboration highlights how office furniture brands are increasingly blurring the line between work and gaming ergonomics, tapping into nostalgia to differentiate otherwise similar products. It also signals growing demand for ergonomic seating that appeals emotionally to gamers rather than just office workers, potentially opening a new market segment for furniture makers.
- Branch and Sega collaborated on three special-edition ergonomic chairs.
- Designs reference Sonic, Genesis, and Dreamcast with mesh or vegan leather materials.
- The Dreamcast version was praised for comfort and manageable assembly, though its white color raises staining concerns.
Branch Ergonomic Chair Pro (Sega Edition) — This is the exact chair from the review — Branch's Ergonomic Chair Pro, the version WIRED already loved, dressed up with Sega-inspired details like controller-style wheels and an orange accent stripe. You get the full suite of office-grade adjustments without the loud racing-seat look, so it works equally well for deadlines and late-night sessions.
See Branch Ergonomic Chair Pro (Sega Edition) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: wired.com — Louryn Strampe, 2026-09-12
Published there as: “Branch Ergonomic Chair Pro (Sega Edition) Review: Comfy, Not Boring”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.