GoKawiilFast Company names Landor's cooling Ihram garment top design from established firms
Fast Company's 2026 Innovation by Design Awards recognized winners in its enduring impact category, reserved for companies operating at least 15 years. The top honor went to The Coolest Ihram, a design by Landor featuring temperature-regulating fabric intended for pilgrims making the journey to Mecca.
GoKawiil's interpretation of the reporting above, not reported fact.
The award highlights how established brands are applying design innovation to serve specific cultural and religious needs, in this case addressing the physical demands of pilgrimage in extreme heat. It signals that legacy firms can still compete on creative, purpose-driven design rather than relying solely on tenure or brand recognition.
- Fast Company's enduring impact category honors design excellence from companies in business 15+ years or longer.
- Landor's Coolest Ihram, a cooling fabric garment for Mecca pilgrims, won the top prize.
- The award showcases how legacy companies are innovating to meet specialized, culturally significant needs.
Source: fastcompany.com, 2026-09-14
Published there as: “The best designs from legacy companies”
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