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Saudia Airlines' cooling Ihram garment wins Fast Company design award

Saudia Airlines developed a redesigned Ihram, the traditional garment worn by Hajj pilgrims, that incorporates built-in cooling technology to help travelers cope with extreme heat during the journey to Mecca. The garment, called the Coolest Ihram, has been named a winner in Fast Company's 2026 Innovation by Design Awards.

Fast Company names Landor's cooling Ihram garment top design from established firms

Fast Company's 2026 Innovation by Design Awards recognized winners in its enduring impact category, reserved for companies operating at least 15 years. The top honor went to The Coolest Ihram, a design by Landor featuring temperature-regulating fabric intended for pilgrims making the journey to Mecca.