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iOS 27 adds new opt-in setting for sharing data to improve Apple’s Foundation Models

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Why This Matters

Apple's introduction of a new opt-in setting for sharing data to improve Siri and Foundation Models highlights its focus on user privacy while enhancing AI capabilities. This change emphasizes transparency and gives users more control over how their interactions are used for AI training, which is crucial as AI becomes more integrated into everyday devices.

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After several months of beta testing, Apple released Siri AI to the public today as part of iOS 27 and its other OS updates.

During setup, users will see a new prompt asking whether they’d like to opt in to improve Siri and Apple Intelligence. Here’s what that means.

Before today, users were asked during setup whether they wanted to help improve Siri and Dictation. If they opted into that, audio and transcripts from Siri and Dictation would be shared with Apple.

Starting today, when a user enables Siri AI, they will see a setup screen asking whether they want to opt in to “improve Siri and Apple Intelligence,” with two options: “Share Audio and Text” or “Not Now.”

Apple says:

Improve Siri & Apple Intelligence Help improve foundation models and Siri by allowing Apple to collect and use your text and audio interactions with Siri, Dictation, and Translate.

What’s important to note here is that nothing is changing about the type of data Apple collects if you opt in to this setting. What’s changing is that Apple will now use the data to train and refine its Foundation Models, as well as Siri and Dictation like before.

Even people who previously opted in under the old setting will be asked again when they enable Siri AI. This gives them an opportunity to reevaluate their preference now that the data will also be used to train Apple Foundation Models.

When asking users if they’d like to opt in, Apple makes its privacy protections clear. The company says that Siri audio data, transcripts, and related data are tied to a “random, device-generated identifier that rotates multiple times per hour.” It is not tied to your Apple Account or email address. Apple does not use the data to build a marketing profile or sell it to anyone.

You can change your preference by going to Settings > Privacy & Security > Analytics & Improvements > Improve Siri & Apple Intelligence, and toggling it on or off.

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