GoKawiilTheresa Burnley's Circ protein bites hit $2M in sales, land in Starbucks and Walmart
Theresa Burnley, 65, launched protein-bite brand Circ in 2023 while still running her baked-goods manufacturing company, Wiley Road Foods, before leaving that business at the end of 2024 to focus on Circ full-time. The company now sells six flavors and generated roughly $2 million in revenue last year, with distribution across more than 13,000 retail locations including Starbucks and Walmart.
GoKawiil's interpretation of the reporting above, not reported fact.
Burnley's shift from a behind-the-scenes manufacturer to a founder shows how deep industry experience, in this case producing for brands like Trader Joe's and Milk Bar, can be leveraged into a personal product line rather than just supporting others. Her bite-sized reinvention of the protein bar also reflects a broader shift in snacking habits driven by on-the-go eating and appetite-suppressing drugs like GLP-1s, which are reshaping what food brands consider a viable format.
- Circ launched as a side hustle in 2023 before becoming Burnley's full-time focus in 2024.
- The brand hit about $2 million in revenue and is stocked in over 13,000 stores, including Starbucks and Walmart.
- Burnley credits her manufacturing background and willingness to skip a co-packer for Circ's unconventional bite format.
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Published there as: “The Side Hustle She Started After Age 60 Hit $2 Million and Landed in Starbucks: ‘Time to Realize My Own Dream.’”
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