Leading When Volatility Is the New Normal

This story highlights a shift in executive strategy as leaders like Béis's Adeela Johnson and Twilio's Khozema Shipchandler argue that traditional crisis-management tactics no longer fit an environment of persistent disruption from AI, geopolitics, and cost pressures. It matters to the tech industry and consumers because it signals that companies must build agility and resilience into their core operations rather than treating volatility as a temporary phase to wait out.

• Constant volatility from AI, geopolitics, and rising costs is becoming a permanent business condition, not a temporary crisis.
• Leaders are being urged to abandon reactive 'wait it out' strategies in favor of proactive, adaptive leadership.
• Executives from companies like Béis and Twilio are sharing insights on how to lead effectively amid sustained uncertainty.