GoKawiilBéis and Twilio CEOs Say Old Crisis Playbook No Longer Works
Adeela Johnson of Béis and Khozema Shipchandler of Twilio discussed how leaders should respond to persistent volatility driven by AI disruption, geopolitical tension, and rising costs. Both executives argued that traditional crisis management—cutting costs and waiting for stability to return—no longer fits a business environment where uncertainty has become permanent rather than temporary.
GoKawiil's interpretation of the reporting above, not reported fact.
Executives across industries are grappling with overlapping disruptions that show no sign of resolving, forcing a shift from reactive crisis management to continuous adaptive strategy. Companies that still treat volatility as a temporary phase risk falling behind competitors who build agility into their core operations.
- Traditional wait-it-out crisis strategies are becoming obsolete amid constant disruption.
- AI, geopolitics, and cost pressures are cited as key drivers of ongoing volatility.
- Leaders are being urged to build adaptive, proactive strategies rather than reactive ones.
Source: fastcompany.com, 2026-09-15
Published there as: “Leading When Volatility Is the New Normal”
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