Skip to content
Tech News
← Back to articles

The world’s best racing driver is about to race 100 karts at once

read original get Sodikart RT8 style racing helmet (Bell KC7-CMR) → more articles
Why This Matters

This story highlights Max Verstappen's unusual publicity stunt of racing 100 karts at once, showcasing how top-tier F1 talent is increasingly engaging in unconventional, fan-facing motorsport events. It matters to the industry because it reflects a broader trend of blending elite competition with mass audience entertainment and content creation, boosting engagement for sponsors like Red Bull.

Key Takeaways
Worth a Look

Sodikart RT8 style racing helmet (Bell KC7-CMR) — If watching Verstappen's karting exploits has you itching to hit the track yourself, a proper karting helmet like the Bell KC7-CMR is the essential first purchase. It's built to CMR karting safety standards, giving you race-ready protection whether you're at a local go-kart track or a competitive circuit. Gear up like the pros before you chase your own 100-kart challenge.

See Sodikart RT8 style racing helmet (Bell KC7-CMR) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Later today, Max Verstappen will strap on his helmet and take to the track at the Silverstone circuit in England for a rather unusual race. The four-time Formula 1 world champion is recognized as the leading talent of his generation, but unlike some of the legends that have preceded him, Verstappen’s passion for motorsport extends beyond just the rarified world of F1. With apologies to Midweek Motorsport, but if it has wheels and they keep score, odds are good Verstappen’s down to race it. So at noon Eastern Time (5 pm BST) today, September 16, Verstappen will slip into something a little more basic: a kart.

It’s one of 101 identical karts that have been sourced from Eastern Europe for the event—the other 100 will be driven by a mix of content creators and Red Bull athletes, all of whom fancy their chances at beating one of the world’s greatest drivers at his own game. They get a bit of an advantage, all starting ahead of Verstappen. Once he passes another karter, they’re out of the race, and Verstappen has 30 laps of a purpose-designed layout at Silverstone to get through them all and win.

Other F1 drivers have attempted slightly similar challenges in the past—Alex Albon raced 25 kids last year, and last month Oliver Bearman raced 50 amateurs. But neither is as high-profile as Verstappen, and neither is facing as much competition.

It might have been many years since Verstappen traded his kart for things larger and faster, but that’s no reason to doubt his abilities.

Credit: Joerg Mitter / Red Bull Content Pool When you’re Max Verstappen, you can get your F1 contract to allow you to do other races you find interesting, like the Nürburgring 24h. When you’re Max Verstappen, you can get your F1 contract to allow you to do other races you find interesting, like the Nürburgring 24h. Credit: Joerg Mitter / Red Bull Content Pool

“Max is pretty unique in comparison to the other Grand Prix drivers in that he’s already done the Nürburgring 24 hours in his GT3. He’s out testing those cars often. I saw his quote saying that it’s been a while since he did karting; do we honestly think that he hasn’t gone and done a little test? It’s Max Verstappen! He’s a serial winner, and therefore he’s not turning up here to shine a spotlight on some other individual. He’s going to go for it, and he’s going to try and achieve this target,” said David Coulthard, a Grand Prix winner and one of Red Bull Racing’s first factory drivers.