GoKawiilThe company is expanding the scheduling technology behind its marketplace to insurers, search platforms, and other healthcare services. If you’re trying to see a doctor, you’ll soon be able to book an appointment in more places. Online scheduler Zocdoc is expanding its Care Access Network, allowing the infrastructure that powers its own site to be used by other platforms where people search for and book medical care.
Zocdoc is (finally) ready to become the Resy of healthcare
Why This Matters
Zocdoc is shifting from a standalone booking site to becoming the underlying scheduling infrastructure for the healthcare industry, similar to how Resy powers restaurant reservations across multiple platforms. This move could make it easier for patients to book appointments wherever they search, from insurer portals to other health platforms, while cementing Zocdoc's role as essential backend plumbing rather than just a consumer-facing app.
Key Takeaways
- Zocdoc is expanding its Care Access Network to let insurers, search platforms, and other services use its scheduling technology.
- The strategy mirrors Resy's model of becoming embedded infrastructure across many platforms rather than a single destination site.
- This could make booking medical appointments more convenient by integrating scheduling directly into more places patients already search.
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