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Lunacy Audio Nova is a place to build and sell your own AI-powered music plug-ins

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Why This Matters

Lunacy's Nova platform signals a shift in music software creation, letting developers and eventually everyday users build AI-assisted VST plugins without traditional coding. This democratization could reshape how music tools are made and sold, opening the market to a broader range of creators beyond professional audio engineers.

Key Takeaways
Worth a Look

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is the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.

Lunacy, purveyor of fine VST plugins like Cube, a synth that you control by moving a ball around a 3D space, has just launched Nova, a platform where creators can build custom music tools using AI and sell them to others. At first, there will be a handful of instruments available, built either by Lunacy or a small selection of partner developers. But eventually, the company will launch Nova Builder, which will let anyone build their own plugins or remix existing ones.

There are 10 plugins available initially, covering everything from crunchy chiptunes, to warbly vintage synths, and evil ambient drones. None of them do anything particularly unique, but they all sound pretty solid. The lo-fi Drift Cassette synth and Silhouettes are my two favorites right off the bat. The former gets you nostalgic ‘80s tones, while the latter is all about sci-fi soundscapes. They all have pretty simple interfaces reminiscent of Native Instruments’ Play series, with bright colors and a handful of controls.

What makes Nova different is that plugins aren’t built using code in a text editor. Instead, they’re assembled using premade effects blocks and AI prompts. It’s not unlike Polyend’s Endless, except instead of vibe coding a guitar pedal, you’re creating music software anyone can use on their computer.

Nova instruments don’t require dedicated hardware. Heck, they don’t even require a digital audio workstation (DAW) and can run directly in a browser. That’s of limited use, though. So there’s also a Nova host plugin that runs in your DAW of choice. It lets you browse and load any Nova plugin from your library and swap between them quickly.

Lunacy envisions Nova as a tinkerers’ paradise. Cofounder and CEO Casey Kolb said in a press release that, “Say someone makes a step sequencer and shares it. You open it and wish you could add a custom shimmer reverb to the end of the signal chain. You can add that, then you can share your new version with a friend, and that friend expands it further. The tools are never fixed; they are always evolving.”

So far, though, the response from the music-making community to AI has been rather tepid. Tools like Endless have been met with, at best, cautious curiosity, and at worst, outright hostility. Lunacy is developing Nova out in the open, posting developer diaries and actively seeking customer input, in an attempt to avoid some of the same pitfalls and win over wary musicians.